It’s in our nature

Encompassed by the Great Southern Ocean, fringed by The Great Dividing Range, defined by farmers who believe the best way, is the only way – Driven by our customer’s tastes and expectations.

We are committed to pioneering the best possible way to deliver the delicious prime restaurant quality meat we all deserve.
It is an enduring commitment you’ll find echoed throughout the entire supply chain, especially in our stronger relationships with butchers, chefs and restaurants.

Proud Producers

Each farmer has been handpicked in recognition of the high standards they practice and the pride they take in doing things the right way.
Across southern Australia, passionate farmers are working with JBS representatives to consistently breed quality cattle for the Great Southern program.
Meet some of our producers


Our great land

Encompassed by The Great Dividing Range and refreshed by the climate of the Great Southern Ocean, we have some of the best cattle and sheep pastures in the world. Renowned for their natural fertile pastures, these lush growing regions include Gippsland, King Island, Flinders Island and Tasmania.


Our Brands

The Great Southern brand is recognised as a stamp of quality for our discerning customers. The Great Southern family also boasts specialty brands Pinnacle, Little Joe, King Island and Hereford Boss.
Learn more about our brands


Exceptional taste

The Great Southern family of brands are all grass fed, free range and free of antibiotics, added hormones and GMO’s.
Raising the best animals possible in a natural, stress-free environment is all about saying ‘no’ to shortcuts – producing a premium product that delivers an outstanding eating experience every time.
Read more about our products


Respecting animals

We believe the natural way is still the best way and the JBS Farm Assurance program provides a guarantee for our consumers. Animals are free to roam here and are raised with the same healthy respect all farmers have for the land. It’s been that way for generations and we’re committed to keeping it that way for generations to come.
Read more about the JBS Farm Assurance program