King Island Paddock to Plate Traceability
In a first for a large-scale brand in the Australian beef industry, we launched a paddock-to-primals traceability system for our King Island Beef brand.
17 May 2021
JBS and Barbeques Galore launch in-store branded fresh Aussie meat trial
In collaboration with leading barbeque retailer Barbeques Galore, JBS Australia launched the trial sale of a range of products in three Barbeques Galore stores in Queensland, including Great Southern Lamb.
Having been available at the Jindalee, Bundall, and Everton Park Barbeques Galore stores for the past 6 months, the fridges carry seven lines of products across the three brands, suiting customers’ needs from Fast and Hot to Low and Slow.
The team worked closely with Barbeques Galore to complement their wide range of products with a quality meat offering.
Our team worked to develop this initiative in the hope of developing a new sales channel for our branded meat products while also enhancing the customer experience of Barbeques Galore customers.
The partnership means the stores become a one-stop BBQ shop. Barbeques Galore provides the BBQ and BBQ essentials that allow customers to have a complete outdoor experience, and we provide the delicious, high quality beef, lamb and pork for customers to enjoy.
JBS Australia is in a unique position to supply Barbeques Galore with a full range of branded meat products across the entire quality spectrum to match Barbeques Galore’s position as a market leader.
As a single business, JBS have the range to supply beef, lamb and pork products to fit with the needs of Barbeques Galore, and have the scale needed to roll this out post trial to the national footprint of Barbeques Galore.
Inside the Everton Park concept store is a large demonstration area, “The Steakhouse”, where employees can cook meals for customers, now using the JBS Australia products.