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Launching last year, our Grass Matters podcast is a new way for us to engage with the Producers of our Farm Assurance Program, along with customers, employees and those generally interested in the grass-fed industry.

Hosted by seasoned media professional James Freemantle and news reporter Andrea Crothers, the podcast features insights into our Farm Assurance value chain with the latest from the paddock to the market. The podcast also features a range of special guests including customers, Farm Assured Producers, industry experts in animal health and research, along with other industry representatives.

Chief Operating Officer of JBS’ Southern Division Sam McConnell, described the podcast as an important tool to connect with Farm Assurance Producers and those who have an interest in the grass-fed industry.

“During COVID-19, we have seen unprecedented changes in the world, requiring businesses to think outside the box when communicating and engaging with customers, suppliers and other stakeholders,” Mr McConnell said.

“We have been engaging with Producers using tools such as Zoom, but we were searching for a new way to share important information with our producers.

“The Grass Matters Podcast provides a unique opportunity for listeners to engage with a variety of Producers and industry leaders who will share their expertise across a range of topics.

“We are excited to launch a podcast that is created with our Producers in mind, focusing on their interests and what they would like to hear the most during the COVID-19 period and beyond.”

A range of episodes have been launched, touching on topics such as The Future of Food Service, Livestock Nutrition, a deep dive into the US, UK and Japan markets, Improving In-Plant and On-Farm Measurements. Host Andrea Crothers echoed comments made by Mr McConnell, and shared her excitement at being involved in the podcast.

"Like most Aussies, I've got a love affair with eating red meat," Ms Crothers said. "I'm excited to be sharing stories and taking industry deep dives with Grass Matters."

Now all wrapped up, season one of the Grass Matters podcast is available to download on Apple Podcasts and Spotify.